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How Big Data Affects Email Marketing –– And How Your Brand Can Capitalize on the Trend

Consumers are using their phone to check email on a nearly 24-hour cycle. While this certainly gives your brand the opportunity to reach the customer at any point in time, it also presents one major hurdle: standing out. Per a Forrester study published at the end of 2013, consumers were more than twice as likely to delete most email marketing without reading it (42%) than they were to read most email ads just in case something catches their eye (19%). The best way to overcome this is segmentation, but getting to the right segments is difficult. A Strong View study quantified some of the challenges for enterprise businesses, finding that the top challenges are: Accessing and leveraging customer data … Continue reading

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Small Business Boot Camp: How to Conduct a Thorough Competitive Analysis for Your Small Business Idea

This is the seventh installment of the #SellMore Small Business Boot Camp series, in which we have already discussed how to … Continue reading

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Bigcommerce and Square Team Up To Help Omnichannel Businesses Sell More

With ecommerce sales expected to reach more than $1.6 trillion worldwide this year, it’s becoming increasingly costly for … Continue reading

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7 Tips to Minimize Disputes and Chargebacks, Plus Win Back Frustrated Shoppers with Excellent Customer Service

The majority of sale transactions happen smoothly, working much like this: the sale is authorized by the customer’s credit or … Continue reading

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How to Use Wanelo to Drive 4x Increased Traffic and Conversions

Managing your ecommerce presence is an ever-changing process. Studies prove that having your own ecommerce site increases … Continue reading

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Top Ecommerce News You Need to Know; Highlights from L’Oréal, Ralph Lauren, U.S. Commerce Department

Happy Friday, everyone! With New York Fashion Week consuming much of the apparel industry’s attention and the rest of us … Continue reading

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Your Guide to Increasing Conversions and Average Order Value via Product Photography

When shopping for products online, customers want to see exactly what they will receive when they make a purchase. In a … Continue reading

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