One of the truisms that floats around the internet marketing landscape is the idea that in order to be successful, you need to choose a “unique topic.” But, it turns out, this isn’t always true. In fact, as often as not, it can actually work against you.
What you really need to do is define who your audience is. And audiences care about more than subjects. They care about problems and values. In fact, those speak more to who somebody is than the subjects they are interested in.
Let’s talk about why you need to define who your audience is, and why you need to do it now.
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