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Small Business Boot Camp: 9 Essential Tips to Evaluate Product Market Viability

This is the third installment of the #SellMore Small Business Boot Camp series, in which we have already discussed how to find a product niche and how to source your product. This week, we’ll be covering how to determine product market viability. There are many things to consider when discussing the market potential for your product or service including the ability for the product, and thus the business, to produce profit and ultimately scale. There are formal research tools out there that are designed to get at the issue of viability, with familiar names like concept testing, prototype testing, test markets and focus groups. However, these can be complex, expensive and time-consuming. For easier … Continue reading

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6 Tips to Protect Your Online Store from Fraud and Digital Threats

You might think your ecommerce website is too small to be of much interest to online criminals. Sadly, you’re wrong. … Continue reading


Data to Insight to Action: 4 Ways to Generate ROI from Ecommerce Analytics

There’s been a lot of talk over the past couple of years about big data. First introduced nearly two decades ago, big data is … Continue reading


Top Ecommerce News You Need to Know; Highlights from the State of the Union, LVMH, the Super Bowl

Happy Friday, everyone! Between deflategate and the State of the Union address, it’s likely you missed some of the most … Continue reading


11 Need to Know Ecommerce Metrics to Scale Like the Big Box Retailers

Most successful business owners can, with confidence, answer the question “How well is my business doing?” Better yet, they … Continue reading


Small Business Boot Camp: 3 Ways to Source Products When Selling Online

This is the second installment of the #SellMore Small Business Boot Camp series. In part one, we discussed how to find a … Continue reading


Players, Payments and Pricing: What You Need to Know Before Choosing a Payments Provider

We’re not going to sugar-coat it: choosing the right payment processing for your business might be the toughest thing you … Continue reading


A Step-by-Step Guide to Financing Options for Your Small Business, Part One

Every day, we talk to entrepreneurs who are excited about growing their companies, but unsure if taking out a loan is the … Continue reading

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