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Instagram Ads for SMBs on Horizon as Company Walks Thin Line Between Opposing Advertiser and User Preferences

Instagram, the later-comer to the social media advertising space, has been beefing up its advertising options since October 2013. As all other late-comers to any industry, Instagram has reaped the benefits of the trials and errors other social media networks have experienced with their own advertising options. Plus, their acquisition in 2012 by Facebook likely gave the company even further insight into which ads work best for advertisers — as well as which ads users on the platform don’t … Continue reading

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5 Ecommerce Apps to Cater Your Marketing to the Price-Comparing Millennial

Millennials are discount-hungry. Blame it on the economy in which they launched their careers or attribute it to their … Continue reading


The Next Big Disruption in Ecommerce: Shipping Strategies Raise Stakes for SMBs

The expansion of online marketplaces and recent updates in how shipping costs are calculated is causing shipping giants to … Continue reading

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7 Photography Best Practices for Online Fashion Merchandising

Online fashion merchandising is where art meets analytics. And, when fashion and business intersect, it’s important to … Continue reading


The 7 Must-Measure Facebook Ad Analytics to Increase Your ROI

Facebook reporting gives marketers a whopping 145 metrics to look at, and yet, Facebook reporting is only half of the … Continue reading


Bigcommerce Apps and Integrations to Simplify Multichannel Selling: Featuring GoDataFeed, InStockNotify, Stitch Labs

Multichannel selling offers endless opportunities for increased sales and customer acquisition. But, successful … Continue reading


SMBs Lay Foundation for Successful Scaling: 81% Plan to Invest in Ecommerce Technology

As we enter the final half of 2015, many decision makers within commerce organizations are looking for scalable and … Continue reading

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Twitter for Ecommerce: How to Cultivate a Shopping Audience Using Micro Content

Are you using Twitter to grow awareness and demand for your brand? You should be. Recent studies show that Twitter users … Continue reading

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