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ecommerce holiday marketing planning

Holiday Marketing Tips: How to create and prepare ecommerce campaigns for the holiday season

It might be hard to think about the holiday season with another four months to go. But the truth is, those four months are going to fly by, and before you know it, you're going to be behind in your preparations. In this post, we'd like to guide you on how to take advantage of weeks to prepare for the best holiday sales season ever for your business. Creating Your Holiday Marketing Campaign Calendar First, you'll want to create your holiday campaign calendar. This is simply a calendar view of the promotions you want to launch to boost holiday sales. You should consider crucial dates such as the following. When you will send initial and follow-up email promotions. When you will post blog content for … Continue reading

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10 inspirational quotes for entrepreneurs

Feel like you’re stuck in the midsummer slump? Does the nice weather have you longing to be outdoors? No matter what challenges you’re facing, chances are you could use a little inspiration to get you pumped to tackle the day. We’ve put together 10 motivational quotes from some of our favorite creatives, entrepreneurs and leaders to help inspire … Continue reading

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How to start an online business: 4 tips every store owner should know

Jeff and Tabatha Conarko turned a passion for European food culture and a desire to work for themselves into a booming multi-channel business. After traveling to Italy in 2007 and tasting higher quality oils and vinegars, they opened Con' Olio Oils & Vinegars, a brick-and-mortar tasting room for ultra-premium oils and vinegars. After a few … Continue reading

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ecommerce holiday marketing planning

Holiday Marketing Tips: How to create and prepare ecommerce campaigns for the holiday season

It might be hard to think about the holiday season with another four months to go. But the truth is, those four months are going to fly by, and before you know it, you're going to be behind in your … Continue reading

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Ecommerce Return Policy: 5 quick tips for the holidays [Video]

Ho! Ho! Ho! Believe it or not, it ‘tis the season to start getting your online store ready for the holidays. A key component to being proactive is to write or revamp a stellar shipping, returns and … Continue reading

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Holiday Ecommerce Tips: Best apps for shipping, inventory, customer service and promotions

For those of us running online stores, the holidays are quickly approaching—and it’s time to start preparing for them. During the holidays, three of the biggest “problem areas” for ecommerce store … Continue reading

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5 holiday email marketing tips to kickstart your Christmas campaign right now

The holidays are no longer a two-month affair. In 2013, shoppers took to the stores with gift lists in hand starting in early September, according to Time, and retailers were working their audiences … Continue reading

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Ecommerce Holiday Tips: Introducing our #12DaysofXmas in July blog series

According to comScore, consumers spent $42.75 billion online  during the 2013 holiday season. That's a 10% increase in spending over 2012. With more consumers continuing to increase their online … Continue reading

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10 inspirational quotes for entrepreneurs

Feel like you’re stuck in the midsummer slump? Does the nice weather have you longing to be outdoors? No matter what challenges you’re facing, chances are you could use a little inspiration to get you … Continue reading

Homepage conversion tips: Optimize your store like SharkTank’s Smart Baker [Video]

You only have 3 seconds to make a lasting impression online. For ecommerce stores, this means you have an extremely short window to convince folks to start shopping with you instead of taking their … Continue reading