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Ghost Mannequin Photography: A Step-by-Step Guide to Mastering the 3D Effect

Using mannequins for your product images is an efficient and cost-effective way to promote your products. Mannequins allow your products to hold their shape, which can make product images seem more professional and consistent. However, mannequins can be distracting, so a great alternative is to create a ghost mannequin effect for your product images, like the ones below: At first glance, this type of image may appear difficult to reproduce. Like most challenges, it becomes … Continue reading

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Don’t Wait for Legislative Internet Sales Tax to Pass; State-Level Compliance Requirements Already Exist

Is the third time a charm? It’s hard to say if that will be the case for online sales tax legislation. After nearly two years … Continue reading

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Ecommerce News You Need to Know; Highlights from Google, Amazon, Net-a-Porter

Happy Friday, everyone! For those of you recovering from SXSW or a relaxing spring break, it’s likely this week was a rough … Continue reading

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5 Steps to Evaluating Your Content Strategy and Increasing Product Page Conversions

Sales aren’t increasing and traffic has plateaued. Leads from PPC are holding steady, but your conversion rate just isn’t … Continue reading

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Alibaba.com FAQs: Security, Shipping, Taxes and More

Alibaba.com is truly closing the gap when it comes to sourcing products directly from factories. For big box retailers, … Continue reading

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Marketing to Millennials: How Online Retailers Can Sell to This Generation –– Without Going Crazy

Millennials, individuals born between 1980 and 2000, are now of an age where their spending habits — roughly $600 billion a … Continue reading

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4 Steps to Determine if Your Online Store is Ready for Its First Employee

Hiring a first employee is a significant step for any entrepreneur. Having been the first employee myself, and having hired a … Continue reading

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