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How Big Data Affects Email Marketing –– And How Your Brand Can Capitalize on the Trend

Consumers are using their phone to check email on a nearly 24-hour cycle. While this certainly gives your brand the opportunity to reach the customer at any point in time, it also presents one major hurdle: standing out. Per a Forrester study published at the end of 2013, consumers were more than twice as likely to delete most email marketing without reading it (42%) than they were to read most email ads just in case something catches their eye (19%). The best way to overcome this is segmentation, but getting to the right segments is difficult. A Strong View study quantified some of the challenges for enterprise businesses, finding that the top challenges are: Accessing and leveraging customer data … Continue reading

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