Are you focused on rounding up as much traffic as possible? Conventional wisdom leads us to believe that what we really want for our sites is a stampede of traffic. But that’s not entirely accurate.
While it’s great to check your site analytics in the morning and find a monster spike of new clicks from the day before, the feeling is fleeting when you see what percentage of those website tourists actually purchased something. Usually the answer is barely any. Suddenly, that initial feeling of entrepreneurial euphoria has been replaced by confusion.
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