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The Importance of Google AdWords and How to Create and Manage a Profitable Campaign

The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of detail. Between managing your site to ensure proper inventory flow to optimizing every page for conversion via A/B testing, there’s a lot to do to reap the benefits of all the internet has to offer including SEO, social media and inbound marketing. Don’t worry, though. To help out all ecommerce professionals, from those just starting their own store to those managing a … Continue reading

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Inaugural Google Fashion Trend Report to Aid Small Retail Businesses

This week Google released its inaugural fashion trend report, which uses the data of six billion search queries to forecast … Continue reading

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Top Ecommerce News You Need to Know; Highlights from Style.com, Alibaba, Louis Vuitton

Happy Friday, everyone! It’s been a busy week over here at Bigcommerce with our first ever acquisition (Welcome, Zing!) and … Continue reading

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Blog Best Practices for Ecommerce Inbound Marketing

Blogging is a valuable tool for anyone online. But, it can also be a huge time suck if you don’t do it strategically. Here … Continue reading

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Conversion Rate Optimization: How to Re-target and Re-engage Lost Conversions

This is the third post in our #SellMore series titled Conversion Rate Optimization. Thus far, we’ve explained why conversion … Continue reading

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How to Create a Captivating Brand Style; Lessons from Anthropologie, Vans, Aesop

Successful brands of today have their own unique styles. They have formed a following and built recognition based on an … Continue reading

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Introducing Bigcommerce Insights: Access to Actionable Ecommerce Analytics for All Online Merchants

For many merchants, running an online store can be a complicated balance of priorities, with daily tasks ranging from product … Continue reading

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How to Create and Use Original Content to Drive Ecommerce Traffic

The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of … Continue reading

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