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How to Leverage Content to Delight Your Customers and Increase Brand Loyalty

Most marketing efforts focus on acquiring new customers, an important part of growing your business. Yet, how much good does acquiring new customers do if you’re consistently losing a large number of people who are already customers? High customer churn can drag down a company’s bottom line. Just take a look at some of the stats: In all, its apparent that any smart business needs to delight customers, and build experiences that nurture them, engage them and ultimately keep … Continue reading

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Bigcommerce Teams Up with Paypal to Offer Seamless Checkout Experience on Any Device

According to a Baymard Institute study, 69% of all online shopping carts are abandoned, with one in five resulting from a … Continue reading


Data-Backed Proof for Why Product Video Drives High Ecommerce Conversions

Are you using video on your ecommerce site? If not, you may be missing out. Research shows that customers make significantly … Continue reading


How To Increase Conversions with Mobile Search

As smartphones have become an integral part of our daily lives, their impact on commerce – both digital and physical – has … Continue reading


Bigcommerce + HubSpot: Easy and Streamlined Customer Experience for Online Merchants

Personalization is key to online business growth. Sure, the internet is a crowded place, but customers are looking to be … Continue reading


Your Guide to Achieving PCI Compliance for Self-Hosted Ecommerce Solutions

The topic of PCI compliance is immensely important to any online retailer that transmits or stores cardholder data (i.e. … Continue reading


How Site Design Affects Your Conversion Rate

The world of ecommerce is ever-changing and even the seasoned ecommerce professional can get overwhelmed with the amount of … Continue reading

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Luxury Marketplace Net-a-Porter Introduces First Shoppable Social Network: The Net Set

It has taken luxury retailers much longer to board the ecommerce train than the rest of the retail industry. Why? … Continue reading

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