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Ecommerce News You Need to Know; Highlights from Google, Amazon, Net-a-Porter

Happy Friday, everyone! For those of you recovering from SXSW or a relaxing spring break, it’s likely this week was a rough one for getting back into the swing of things. Not to worry, we’ve rounded up the top ecommerce news stories to know before the weekend including Google’s new (and pleasantly aggressive) small business initiative, Amazon’s continual attempts to break into the luxury ecommerce space and Unilever’s data-backed plans to roll out beacon technology to their entire brand … Continue reading

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5 Steps to Evaluating Your Content Strategy and Increasing Product Page Conversions

Sales aren’t increasing and traffic has plateaued. Leads from PPC are holding steady, but your conversion rate just isn’t … Continue reading

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Alibaba.com FAQs: Security, Shipping, Taxes and More

Alibaba.com is truly closing the gap when it comes to sourcing products directly from factories. For big box retailers, … Continue reading

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Marketing to Millennials: How Online Retailers Can Sell to This Generation –– Without Going Crazy

Millennials, individuals born between 1980 and 2000, are now of an age where their spending habits — roughly $600 billion a … Continue reading

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4 Steps to Determine if Your Online Store is Ready for Its First Employee

Hiring a first employee is a significant step for any entrepreneur. Having been the first employee myself, and having hired a … Continue reading

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Facebook Aims to Outcompete Google, Pinterest as the Leading Shoppable Search Engine

Facebook made two huge announcements this week, both solidifying the company’s position to become an ecommerce leader in the … Continue reading

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Top Ecommerce News You Need to Know; Highlights from SXSW, TAG Heuer, Starbucks

Happy Friday, everyone! For many this week, #SXSW took over their schedules, with talks hosted by the likes of Refinery29, … Continue reading

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