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3 ways analytics can help you sell more than Amazon

Want to know the number one reason Amazon, Target, eBay and other big retailers are at the top? It’s because they have the cash to invest in advanced software that collects and analyzes volumes of shopper data. As shoppers move through their sites, their advanced data tools track every click, customer, and conversion to understand behavior, discover obstacles, optimize marketing campaigns and forecast inventory needs. These sophisticated analytics enable them to take the guesswork out of running their online business so they can increase conversion and drive sales. These kind of tools don’t come cheap. Because of their high cost, access to this kind of detailed information has historically been limited to … Continue reading

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Successful Entrepreneurs: 3 quick business tips from Fortress of Inca

Captivated by the quality and craftsmanship of a pair of boots he purchased during his trip to Peru in 2004, Evan Streusand was inspired to start Fortress of Inca, a hand-made Peruvian shoe company. His brand takes pride in their one-of-a-kind quality products. That, combined with their mission to share, differentiates Fortress of Inca from others … Continue reading

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10 motivational quotes to reach new heights in September

September kicks off the unofficial beginning to fall. The kids are back in school. The days are getting shorter. It's time to shake off the summer vacation sluggishness and refocus on reaching your end-of-year goals. Here are ten inspirational quotes to help you reach new heights. 1. "When opportunity presents itself, don't be afraid to go after … Continue reading

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3 ways analytics can help you sell more than Amazon

Want to know the number one reason Amazon, Target, eBay and other big retailers are at the top? It’s because they have the cash to invest in advanced software that collects and analyzes volumes of … Continue reading

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7 useful social media articles for targeting millennials

Targeting the millennial market is a lot like trying to grab dollars in a cash booth. You know they're floating around all over social media, but actually catching their attention and making some … Continue reading

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5 vital lessons learned from last season’s Shark Tank

Do you dream of starting your own business and jumping in the Shark Tank? Starting an ecommerce store is one of the fastest and most affordable ways to build a business. Take our quiz and download our … Continue reading

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5 email marketing tips to increase conversion and engagement

Strong email marketing campaigns are the cornerstone of online sales. Last week, I took an invigorating trip to BAH-ston for my very first Inbound conference. In three days, I was honored to listen … Continue reading

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Conversion Optimization: 3 proven strategies to boost product page conversion rates [VIDEO]

Interested in turning your ecommerce product pages into converting powerhouses? Who isn’t? Getting there, is about learning who your customers are and how they shop. In chatting with Christian from … Continue reading

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