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Show & Tell: How Social Media Authenticity Creates Community and Customers

Whether you feel social media is a minor piece of your marketing mix or a significant part of your B2C business plan, you’ve likely at least accepted it is a must-have in your online selling toolkit. While only 33% of social media users in the U.S. follow brands, a whopping 47% of those say Facebook is the greatest influence on their purchases. Everything from passively observing products in friends’ posts, to clicking on a specifically targeted ad in their timelines can influence buyers’ … Continue reading

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Here’s How You Can Help Fund the Santa Barbara Coastline Cleanup: Buy This Shirt

At Bigcommerce, we’re lucky to work with a number of businesses that were started with the humble yet ambitious goal to … Continue reading

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Conversion Rate Optimization: 22 Ways to Increase Site Speed, Performance and Security to Improve Customer Trust

This is the fifth and final post in our #SellMore series around Conversion Rate Optimization. We’ve explained why conversion … Continue reading

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Photographing Highly Reflective Products: Light Your Way to More Sales

Photographing highly reflective products like glass, gems and metals can be as easy as photographing non-reflective products … Continue reading

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Proven Site Design Strategies That Increase Conversion

The flow, function and aesthetic of your site is paramount to your success as an online business. Why? Simple: design elicits … Continue reading

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Bigcommerce Apps and Integrations to Sell More Online; Featuring BoostSuite, Nextopia, Patchworks

Every month, Bigcommerce works with hundreds of partners across the globe to bring our more than 90,000 online stores easy, … Continue reading

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How to Leverage Content to Delight Your Customers and Increase Brand Loyalty

Most marketing efforts focus on acquiring new customers, an important part of growing your business. Yet, how much good does … Continue reading

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Bigcommerce Teams Up with Paypal to Offer Seamless Checkout Experience on Any Device

According to a Baymard Institute study, 69% of all online shopping carts are abandoned, with one in five resulting from a … Continue reading

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