Partners: join us for the BigCommerce launch party on Nov 11th in Austin, Texas

Between 5pm and 7pm on November 11th we’re having a special launch event for current and potential BigCommerce partners – web designers, developers and agencies in Austin, Texas and we’d really like it if you could attend.

Union Park - The Boom Boom Room

You’ll get to meet the team, see a demo of BigCommerce, learn more about our reseller program, network with like-minded individuals and most importantly have a great time. Oh, and there’s complimentary food and drink too.

The launch event is on Nov 11th from 5pm-7pm at Union Park in Austin, Texas. It costs nothing to attend but spaces are limited, so please click the link below to reserve your spot now:

Click here to learn more or register now!

BigCommerce Launch Event - Your Invitation

The launch event costs nothing to attend but spaces are limited, so please click the link below to reserve your spot now:

Click here to learn more or register now!








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[Video] 5 Tips to Increase Your Online Sales Using Twitter

Depending on what you sell, Twitter can be a good way to reach potential customers and improve relationships with existing ones. If you’re a one man show then it makes sense to spend 5 minutes a day on Twitter finding conversations which are happening about your online brand, jumping in to address any questions if appropriate.

In this video I’ll share with you 5 simple strategies you can use to increase your online sales using Twitter. Now, keep in mind that Twitter is generally better at building good will with potential customers so you might not see an immediate boost in sales, but done regularly over the period of a few months you will see results, especially if you track the links you post on Twitter.

The tips I share in these videos are:

  • Share useful content every day
  • Participate in conversations about your brand
  • Link to your Twitter profile from your contact page
  • Reuse and repurpose testimonials found on Twitter
  • Post coupons or special deals exclusively on Twitter

This video is the part of our new YouTube guru channel, BigCommerceDotCom. Check it out and make sure you subscribe so you don’t miss future videos.









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[Video] How to Drive Traffic to Your Online Store by Becoming a Guest Blogger

If you’re on a limited marketing budget for your online store then one excellent way to drive targeted traffic to your website is to become a guest blogger on blogs related to what you sell. In this video I’ll teach you how it’s done, and if you can dedicate just a few hours each week to writing a few posts you’ll be amazed at how much free traffic it can bring!

This video is the part of our new YouTube guru channel, BigCommerceDotCom. Check it out and make sure you subscribe so you don’t miss future videos.








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[Video] How to Write and Execute a Profitable Marketing Plan

If you’re just starting out selling online then of course your most valuable asset is your customer list. But if you’re currently at zero customers then how can you grow your list to thousands or even hundreds of thousands of customers? The key is to start with a solid marketing plan.

Depending on your budget there are different marketing strategies you can use to drive people to your online store. If you’re on a limited budget then Google AdWords and a solid email marketing strategy to repeat buyers is a good start. If you’ve got a larger marketing budget you can reach a mass-market audience through radio, TV, direct mail and wide-reaching online advertising campaigns.

In this video I explain what a marketing plan is, how to personify your typical customer, how to find where they spend time both online and off, and how to use both traditional and creative marketing strategies to attract them to your online store. This video is the part of our new YouTube guru channel, BigCommerceDotCom. Check it out and make sure you subscribe so you don’t miss future videos.








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Results of the BigCommerce 2009 Internet Retailer Survey

A few weeks ago we sent out an invite to a few thousand randomly selected BigCommerce clients for the 2009 Internet Retailer Survey. We had an excellent response to the survey and the results were quite interesting. If you sell online then you should definintely read through the responses (embedded below) to see how other online retailers responded.

If you’re in a rush, here’s a summary of the survey responses:

After analysing results of the 2009 Internet Retailer Survey, conducted by BigCommerce, it’s clear that the vast majority of online retailers are new to selling online. Apparel, software and computers/accessories are the most popular products being sold online and the overwhelming majority of sales for those surveyed come from their online store as opposed to a traditional bricks and mortar business.

In regards to the next 12 months, the majority of online retailers take a hopeful view towards improving sales from their online store and haven seen the best return on investment from email marketing (37%), Google AdWords (37%) and social media (15%). Email marketing (71%), Google AdWords (60%) and blogging (42%) comprise the major marketing strategies which will be implemented by those online retailers surveyed going into 2010.

34% of respondents use FaceBook to communicate with potential customers, while 32% use Twitter. The typical online retailer posts between 0-2 tweets per week and when asked how Twitter affects their online sales, the majority (39%) reported that they weren’t able to track the results Twitter has had on their sales. Similarly, 34% of online retailers who reach out to prospects and customers on FaceBook reported they didn’t have a way to track sales made from their social media efforts.









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[Video] What is Keyword Proximity and Why is it Important?

Keyword proximity is a measure of one keyword’s position in relation to the others. It’s used in search engine optimization (SEO) to create page titles which can help your online store rank highly in Google and the other search engines.

In this video I explain keyword proximity from scratch and give you real, concrete examples of how improving your keyword proximity can increase your rankings in the search engines, therefore driving more traffic to your online store. Keyword proximity is quite an advanced topic, so if you’re new to SEO then you may want to bookmark this video and come back when you’ve learned the basics.

If your online store has been around for a while and you want to improve your search rankings, an improvement to your keyword proximity might be exactly what you need to climb up the SERPs. This video is the part of our new YouTube guru channel, BigCommerceDotCom. Check it out and make sure you subscribe so you don’t miss future videos.








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