The online marketplace has gone global. That means target audiences are evolving beyond traditional demographics. In 2013, the MasterCard Global Insights team designed a new methodology to gauge global consumer attitudes and discovered five clearly defined personas. We teamed with MasterCard and Simplify Commerce to provide you with actionable strategies for each persona that can help you attract and convert the right customers.
Press coverage for your e-commerce products is a powerful way to reach your target demographic and increase sales. There are a variety of different tools that can help you to get media attention for your products, but it all starts with having the right mindset. Without the right approach, your efforts to garner coverage could prove difficult and ineffective.
We’re excited to officially welcome Garden Genie, winners of the Global Startup Battle E-commerce Circle, to Bigcommerce HQ in Austin, TX! Garden Genie will be with us for the month of March to get hands-on mentoring and support as well as attend SXSW Interactive. We’ll be sharing the New Zealand-based startup’s story along with insights that could help you with your own business.
Many startups have a unique tale of how they got started. Our co-founders Mitch and Eddie met online through IRC and bootstrapped several products before going all in with Bigcommerce. At Startup Weekends, the live events leading up to the Global Startup Battle, entrepreneurs only have 54 hours to form a team, build a product and pitch their company. But they all share the desire to solve a problem through innovation.
Hiring is a huge milestone for small businesses. Whether you are bringing in your first employee or your 50th, discovering the right talent is key. As the job market for skilled employees heats up, you should proactively look for new hires the same way a talent scout discovers the next big thing — track them down and knock their socks off. At Bigcommerce, we recently hired eight new technical support Ninjas through our Rock Your Resume event, which featured 80s glam cover band LC Rocks and a full series of interviews. Now, a rock concert might not be your style, and you probably don’t want to look in dive bars or honky tonks. But you do need to figure out where the best candidates are and find a way to get their attention.
The quintessential American dream of starting a business may be more attainable than you think. While business competition is as tight as ever, technology makes it increasingly easy to test the waters of entrepreneurship without wading in over your head.
It takes a combination of hard work, innovative thinking and a touch of luck for any venture to get off the ground. But the ability to work from anywhere with a Internet connection by utilizing out-of-the-box web solutions, do-it-all software platforms and free online marketing tools is empowering an increasing number of driven individuals to cultivate startup ventures in their spare time.
You’ve probably heard that blogging can have a big impact on your small business. According to HubSpot’s benchmark report, B2C companies that blog nine to 15 times per month get five times more traffic than companies that don’t blog. And yes, that traffic does translate into sales. BlogHer research found that 61 percent of online consumers have made a purchase based on a blog post.
The real question isn’t why you should blog, it’s what you should blog about. Don’t worry if a blank page makes you a bit nervous. I’ve been a professional word wrangler for over a decade and I still get the occasional bout of writer’s block. But I promise blogging gets a lot easier when you have a plan and a few topics in mind.
If you’ve enjoyed this series, you’ll love our new ebook. How Create an Online Store This Weekend is a free step-by-step guide to launching your e-commerce business. In addition to great tips, tricks and advice on building your store, it includes examples and testimonials from 30 successful clients. Download the free ebook today and get ready to sell more!
Welcome back entrepreneurs! Over the past couple weeks we’ve laid out the essential steps in creating an online store. First, we discussed asking the right questions and selecting the right platform. Second, we guided you through building a solid infrastructure. Then, we gave you loads of ideas on how to wow shoppers. Now, with this last and final post, I will help you wrap your noodle around some key search and marketing concepts so you can attract shoppers to your store.
If you tuned in last week, welcome back you go-getters! If you aren’t up to speed, fear not. You can check out Part One of this series to catch up on the basics like selecting an e-commerce platform and researching your audience. Then you can read Part Two, where we discuss all of the nitty gritty working parts you should put in place to have a functional online business.
This week we’re finally getting to the fun part. You are creating an online store. Not a physical store where people can touch, listen, smell, taste, whatever it is they need to do to make a purchasing decision. You want to make sure that when shoppers come to your site, they feel good about spending their money. You wouldn’t open the doors of a physical store if the aisles weren’t swept, your staff wasn’t trained and your products were still sitting in boxes, right? Well, you shouldn’t open an online store that is subpar either. So this post focuses on building a store that will wow your shoppers and turn them into buyers.
As we talked about in part one of How to Create an Online Store, the biggest hurdle in building an e-commerce business is starting and staying focused. By the way, how is your “getting in shape” 2014 resolution doing? We should both probably be on treadmills right now. But instead we are working towards e-commerce greatness, which is way probably more fun and way more profitable in the long run.
Now that you’ve picked a platform, committed to a product and worked on winning over a target audience, we can focus on essential tips for building your store. In this post we’re going to focus on the basic building blocks, optimizing for your potential customers and laying the groundwork for ranking well with search engines. Of course you can whip a website together in a few hours, throw it up on the internet and just wait to see what happens. But I’m going to ruin the surprise and let you know you’ll only have a handful of visitors and an empty bank account to show for it.
Happy 2014 entrepreneurs! I love this time of year. The air is filled with ambition and optimism as we collectively kick off our New Year’s resolutions. Unfortunately I can’t help with losing weight or getting in shape. But for all of you who dream of bringing your ideas to life, of building your new business or expanding a brick-and-mortar store online, guess what? Everyone at Bigcommerce wants to make that dream a reality. No matter what you sell, what industry you are in or what business model you follow, we are here to help!
So for all you go-getters, we’re publishing a series of four posts on how to create your own online store. We’ll guide you through asking the right questions, preparing to launch, getting your first sale and motivating you to go big in 2014. This first post is all about the homework you need to do before your launch. It might not be as fun as shooting pictures or perfecting a theme, but if you come to the table with this work done, you’ll be set up for success.