How your personality could be holding back your business – understanding DISC

DISC personality profile

When it comes to running a small business, it’s important to understand topics like finance, marketing, product development, culture, hiring, leadership, etc. But something equally as important is understanding your personality profile and how it can help (or hinder) the growth of your business.

Getting to know your own personality is a great way to understand how you can build a supporting cast to help you be even better at the things you need to focus on to drive growth in your business. And one of the best ways to understand your own personality is with a DISC assessment.

DISC stands for Dominance, Influence, Submission, Compliance — 4 distinct personality characteristics that are measured for a person on a scale from low to high. There are combinations of DISC that make for great leaders and of course combinations that don’t.

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The small business owner’s guide to doubling productivity

How to double your productivity

One of the biggest challenges for small business owners, and especially solopreneurs, isn’t necessarily knowing how to do the things it takes to run their business, but having the time to actually do them.

This can (and usually does) include handling a variety of tasks in the areas of customer service, store management, and marketing. Fortunately, there are things you can do to help reduce the overwhelm you feel and continue to get all of the essentials done. Here’s the five-step plan you need to follow to double your productivity and get more done.

1. Decide what’s vital versus what’s nice to do

First off, you need to prioritize your tasks. Start by making lists of tasks you do on a daily, weekly, monthly, quarterly, and yearly basis. This can include small things like checking email, to large things like doing your taxes. You might be surprised by exactly how much you do on a regular basis.

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How these 5 businesses raised almost $3M on Kickstarter & Indiegogo

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In less than five years Kickstarter has helped entrepreneurs raise over $1B  to fund more than 59,000 creative projects thanks to almost 6 million contributors. Indiegogo’s numbers aren’t too shabby either; in July 2013 they launched the most ambitious campaign to date – the Ubuntu Edge smartphone campaign, aiming to raise $32 million through crowdfunding.

How do ambitious startups succeed through crowdfunding platforms? What compels people back entrepreneurs they’ve never met, to create products they’ve never seen?  Here are five amazing examples of startups that have smashed all expectations to succeed through crowdfunding.

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TGI Pi Day: Tiny Pies uses pop-up shops and other events to increase sales

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Tiny Pies, a local Austin company and Bigcommerce client, is celebrating National Pi Day in a BIG way. Not only are they using a pop-up shop to introduce the location of their upcoming brick-and-mortar store, but they’re participating in The BIG Sale by offering 20% off when you buy today.

We caught up with owner Amanda this morning to find out her inspiration for the pop-up shop and discover the other tactics and channels she uses to build her brand and reach new customers.

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Surviving vampires, shutting up and sharing your way to success

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According to Austin Kleon, “Follow me back?” is the saddest question on the Internet. That question isn’t about building a community, it’s about draining or drowning those around you. The New York Times’ best-selling author and artist believes the real secret to success is learning to shut up and share.

Kleon’s first bestseller, “Steal Like An Artist,” is all about creation and inspiration. “Show Your Work!” is his new guide to getting discovered by leveraging self-discovery over self-promotion. During his SXSW keynote, Kleon encouraged all entrepreneurs to share their way to success. Startups and small businesses tend to only share finished products, not their process. By turning that paradigm around, you can build valuable networks, add greater value to your work, find your true audience and chase the right kind of success.

Austin Kleon and Artists Steal

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The 5 Online Personas: A new approach to attracting and converting customers

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The online marketplace has gone global. That means target audiences are evolving beyond traditional demographics. In 2013, the MasterCard Global Insights team designed a new methodology to gauge global consumer attitudes and discovered five clearly defined personas. We teamed with MasterCard and Simplify Commerce to provide you with actionable strategies for each persona that can help you attract and convert the right customers.

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How to get PR coverage for your e-commerce products

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Press coverage for your e-commerce products is a powerful way to reach your target demographic and increase sales. There are a variety of different tools that can help you to get media attention for your products, but it all starts with having the right mindset. Without the right approach, your efforts to garner coverage could prove difficult and ineffective.

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Garden Genie: Introducing the ingredients in a winning startup team

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We’re excited to officially welcome Garden Genie, winners of the Global Startup Battle E-commerce Circle, to Bigcommerce HQ in Austin, TX! Garden Genie will be with us for the month of March to get hands-on mentoring and support as well as attend SXSW Interactive. We’ll be sharing the New Zealand-based startup’s story along with insights that could help you with your own business.

Many startups have a unique tale of how they got started. Our co-founders Mitch and Eddie met online through IRC and bootstrapped several products before going all in with Bigcommerce. At Startup Weekends, the live events leading up to the Global Startup Battle, entrepreneurs only have 54 hours to form a team, build a product and pitch their company. But they all share the desire to solve a problem through innovation.

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How to recruit rockstars for your small business

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Hiring is a huge milestone for small businesses. Whether you are bringing in your first employee or your 50th, discovering the right talent is key. As the job market for skilled employees heats up, you should proactively look for new hires the same way a talent scout discovers the next big thing — track them down and knock their socks off. At Bigcommerce, we recently hired eight new technical support Ninjas through our Rock Your Resume event, which featured 80s glam cover band LC Rocks and a full series of interviews. Now, a rock concert might not be your style, and you probably don’t want to look in dive bars or honky tonks. But you do need to figure out where the best candidates are and find a way to get their attention.

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5 tools for moonlighters building their business on a budget

moonlighting startup

The quintessential American dream of starting a business may be more attainable than you think. While business competition is as tight as ever, technology makes it increasingly easy to test the waters of entrepreneurship without wading in over your head.

It takes a combination of hard work, innovative thinking and a touch of luck for any venture to get off the ground. But the ability to work from anywhere with a Internet connection by utilizing out-of-the-box web solutions, do-it-all software platforms and free online marketing tools is empowering an increasing number of driven individuals to cultivate startup ventures in their spare time.

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