How to write a return policy that increases your conversion rate (with examples)

How to write a return policy

Return policies are extremely important when selling online. If you’re just starting out then they’ll help you generate trust with shoppers more easily, because they’ll know they can return anything easily if they need to.

In this post we’ll look at a few things which should be included in your return policy. We’ll then see some real examples of return policies designed not just to make return easier for customers, but that also increase conversion rates significantly as well.

Continue reading…

Want to read more posts like this?

Google+LinkedInBuffer

10 ways to increase and improve your customer reviews

Get More Customer Reviews

Testimonials  and product reviews can be one of your greatest sales tools. Over 70% of consumers say they look at product reviews before making a purchase and nearly 63% indicate they are more likely to buy from a site that has product ratings and reviews. Social proof can reassure hesitant shoppers, provide additional context and reduce returns by ensuring buyers are satisfied with their purchase.

Ready to instill trust in your business, create meaningful social proof and build your brand love? Here are 10 tips to help you go above and beyond with product reviews and customer testimonials.

Continue reading…

Want to read more posts like this?

Google+LinkedInBuffer

How to create a returns and exchanges policy that sells

lupine collars guaranteed

Did you know that having a solid returns and exchanges policy can make or break a sale all on its own?  One of the biggest contributors to a sale is how you deal with a potential buyer’s common questions, especially regarding what you’ll do if they don’t like what they purchased. In a recent survey from comScore and UPS , 63 percent of American consumers check the returns policy before making a purchase and 48 percent would shop more with online retailers that offer hassle-free returns. These policies can have an even greater impact on international consumers, most notably in Germany where 72 percent of consumers would give more business to stores with hassle-free returns.

Continue reading…

Want to read more posts like this?

Google+LinkedInBuffer

Improve your customer experience through personalization

For years, when customers thought about a highly personalized shopping experience the first names that came to mind were the legendary brick-and-mortar stores: Nordstrom, Saks Fifth Avenue, Marshall Fields.

And with the internet came the birth of the online mega-retailer, with vast inventories and, often, lower-than-competitive pricing. While shoppers have been quick to trade selection for service, ensuring the customer’s experience with you is a good one has never been more important. Adding personalization to your online store can distinguish you from the competition — especially when they’re just a click away.

Continue reading…

Want to read more posts like this?

Google+LinkedInBuffer

4 Keys to E-commerce Holiday Success

Drivers of Positive Online Retailer Recommendations

Source: UPS Pulse of the Online Shopper study (May 2013)

As the hazy days of summer fade away and fall looms on the horizon, e-commerce retailers are in the midst of preparing for the busiest time of the year. Holiday volume for many retailers can account for a significant amount of sales, potentially making or breaking an entire year. E-commerce-only retailers can expect significant volume increases, but also run the risk of losing customers for life if they have even one bad experience with you.

How can you not only avoid customer loss, but actively work to increase customer loyalty and drive up e-commerce profitability during the 2013 holiday season?

Continue reading…

Want to read more posts like this?

Google+LinkedInBuffer

5 Ways Not to Ship your Pants

Kmart recently released a commercial about their new program that allows customers to “ship your pants” (or anything else, for that matter) directly from the store to your house. Now, as an e-commerce retailer that’s not big news, but there is a way to not ship your pants, and we’ve all done it. You ship your pants to your customer, but they’re the wrong ones. Now you’ve shipped the wrong pants, have to get them back from your customer and ship out new ones. If you have a super-quick returns process, this might not be a terribly bad experience for your customer. But the fact is, it shouldn’t have happened in the first place.

Continue reading…

Want to read more posts like this?

Google+LinkedInBuffer

Why customer data is important for your ecommerce business

Collecting information about your customers can have a number of benefits for your e-commerce business, from getting a clearer view of your target market to improving customer communications. Here are the areas where collecting customer data can really move the needle.

Continue reading…

Want to read more posts like this?

Google+LinkedInBuffer

Increase customer satisfaction with our new mobile app

Update: The Bigcommerce mobile app is now available for both Apple and Android devices! Click on the corresponding link below to download your preferred flavor. 

One of the best ways to set your business apart from other online stores is to offer outstanding customer service. Consumer studies have shown that satisfied customers are six times more likely to repurchase (and keep in mind that it costs 5-8 times more to acquire a new customer than retain an existing one).

For consumers, one of the only disadvantages to buying online as opposed to from brick-and-mortar stores is  the lack of instant gratification — and that means getting orders out fast is the perfect way to distinguish your business. In fact, a survey of online shoppers by STELLAService showed that speed of delivery was the leading factor in determining great customer service.

So there’s a huge opportunity to be gained by shipping orders faster. But how is Bigcommerce helping you do that?

Introducing our new mobile control panel

Continue reading…

Want to read more posts like this?

Google+LinkedInBuffer

5 Ways To Build Customer Loyalty

I just got back from UserConf in NYC. The conference is all about creating better customer experiences, which in turn leads to more loyal customers. Here are five tips for how you can build customer loyalty.

1. Go where your customers interact.
If you want to create customer evangelists, you need to engage with them where they already are. If they are on Pinterest and Facebook, you better have an active presence there. If they are on a wildly popular bird feeding forum, start contributing to the discussion on there (in a non-spammy way of course.)

Continue reading…

Want to read more posts like this?

Google+LinkedInBuffer