8 Steps to Kickstart an Inbound Marketing Strategy on a Budget

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You’ve probably heard about inbound marketing. You may have forayed into inbound for your ecommerce company –– optimizing for search terms, starting a blog or being active on social media. That’s great! Below are steps to help you move inbound, while remaining on budget. Assess Your Current Marketing Strategy If you’re thinking about inbound, it’s … Continue reading

Social Media Marketing: 4 tips for the holidays

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It may be hard to believe, but it’s time for marketers and businesses to prep for another crazy holiday shopping season. Since these few months earn the largest chunk of revenue for the entire year, it’s important you get all your ducks in a row so you don’t lose customers or your sanity. Below are … Continue reading

How to use social media advertising to increase traffic

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Social media is a well known source for website traffic, but there are two common problems many businesses face. The first is having a large enough social media audience to engage with. The second is being able to actually reach the social media audience you have through organic posts. Facebook, for example, recently came out … Continue reading

Infographic: How online merchants can take off with Twitter

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Social media marketing has undergone several big changes in 2014. While Facebook is starting to limit organic reach for brand pages, Twitter has embraced e-commerce and SMBs. If you don’t have a dedicated Twitter strategy, now is the time to start. Bigcommerce teamed up with Twitter to surface data-driven best practices that will help you earn your social … Continue reading