Surviving vampires, shutting up and sharing your way to success

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According to Austin Kleon, “Follow me back?” is the saddest question on the Internet. That question isn’t about building a community, it’s about draining or drowning those around you. The New York Times’ best-selling author and artist believes the real secret to success is learning to shut up and share.

Kleon’s first bestseller, “Steal Like An Artist,” is all about creation and inspiration. “Show Your Work!” is his new guide to getting discovered by leveraging self-discovery over self-promotion. During his SXSW keynote, Kleon encouraged all entrepreneurs to share their way to success. Startups and small businesses tend to only share finished products, not their process. By turning that paradigm around, you can build valuable networks, add greater value to your work, find your true audience and chase the right kind of success.

Austin Kleon and Artists Steal

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How to Create an Online Store, Part 4: Attract and keep the right buyers

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If you’ve enjoyed this series, you’ll love our new ebook. How Create an Online Store This Weekend is a free step-by-step guide to launching your e-commerce business. In addition to great tips, tricks and advice on building your store, it includes examples and testimonials from 30 successful clients. Download the free ebook today and get ready to sell more!

Welcome back entrepreneurs! Over the past couple weeks we’ve laid out the essential steps in creating an online store. First, we discussed asking the right questions and selecting the right platform. Second, we guided you through building a solid infrastructure. Then, we gave you loads of ideas on how to wow shoppers. Now, with this last and final post, I will help you wrap your noodle around some key search and marketing concepts so you can attract shoppers to your store.

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3 social media promotions that can impact your bottom line

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If you are running an online store, social media should be about more than socializing. In addition to educating and serving your customers, social media can be a great way to drive sales. Promotional posts can help your bottom line while engaging your audience. But that doesn’t mean you should spam your audience. Think of social promos as a new way to reward loyal customers and incentive new buyers and you’ll get great results.

Before you jump in, remember to ask yourself why you are running a social promotion. Do you need to clear our inventory? Are you trying to increase sales? Is your focus expanding your community? You can achieve each of these goals with help from social media, but they require different types of promotions to yield your desired results.

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UPDATED: 61 free holiday images for your online store

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Updated to include 16 new high-quality images for Christmas, Boxing Day and New Year’s sales!

Here at Bigcommerce, we’re giving thanks for all our wonderful clients, partners and friends in the growing e-commerce community. To help spread the holiday cheer, our award-winning designers created a free gift of 13 holiday image sets to help you attract and convert even more seasonal shoppers.

We know great design is great for business, so we pulled together 61 beautiful, flexible, free graphics for your online store. Our unique Christmas, Holiday and New Year’s designs should have you covered through 2014. You can use these images for promotional campaigns that include social media, blogging, site banners, your homepage carousel and more.

To get your gift, just click here to visit the free holiday images page and download the .zip file. Below is a quick preview of some of our favorites, but you’ll get a full range of themes and sizes when you download the entire collection. May this holiday season be your most successful yet!









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How To Fund Your E-commerce Dream (Facebook Live Q&A)

Figuring out how to fund your e-commerce business can be one of, if not the, most daunting tasks for a new business owner. Do you bootstrap it from the ground up? Use a crowdfunding site like Kickstarter or Indiegogo? Head to Hollywood and get on ABC’s Shark Tank? Or do you use another method raise some extra pennies?

Join a panel of e-commerce pros this Thursday, Nov. 21, from 6 to 7 p.m. CT in our first-ever Facebook live chat to learn some creative ways to fund your e-commerce business.

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How to drive holiday sales with Pinterest promotions

pinterest ecommerce wish list

Accounting for 28 percent of all social media sales, Pinterest is quickly becoming a mandatory marketing channel for e-commerce. While that volume is impressive, the quality is what should really grab your attention—Pinterest customers spend an average of $170 per order. The challenge is how to attract and convert the right customers for your store. That’s where fun, engaging, original promotions come in.

Promote Building Wish Lists

If I could ask for one thing this holiday season, it would be a list of gifts that I know people would like and that I can buy whenever it is convenient for me. And my wish can come true thanks to the trend of building wish list boards on Pinterest. It is estimated that at least 26% of Pinterest users will be creating and sharing wish boards this year. Continue reading…

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How to Use Social Media to Sell More This Holiday Season (Webinar & Tweet Chat)

Are you ready to sell more this upcoming holiday season? Whether you are just starting to build an online presence or looking to add a serious kick to your existing social strategy, Bigcommerce is here to help with an interactive tweet chat and webinar.

Join a panel of e-commerce pros Tuesday, Nov. 12, from 6-7 p.m. CT in a special Twitter chat to learn some tips and techniques on using social media to increase your holiday sales. Continue reading…

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Pinterest holiday prep for your online store

‘Tis the season to embrace pinning. Thanks to the social network’s soaring popularity and business-friendly features, Pinterest could be one of your most successful promotional tools for the holiday season. Last year, 48% of all shoppers used Pinterest to get inspiration for their holiday gift purchases. And since 67% of members already use Pinterest to keep track of things they like, it is a natural fit for wish lists. Browsing hand-picked pins certainly makes shopping easy for the gift givers as well. Pinning can be a win-win for everyone involved, including you. Here are a few simple things you can do today to get in on the holiday rush.

pinterest holiday board

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5 social stats online storeowners can’t ignore

Just like most technology industries, the e-commerce space is in a constant flux. Innovation, changes in policy, human behavior and economics are only some of the forces which are pushing the survivors forward and leaving the rest to wonder what happened. I’m a strong believer that knowledge is power, and without power you rely on luck to compete against the thousands of sites out there who are vying for your market share around the clock.

In this post I have provided 5 stats straight from the collective data of over 20,000 small-medium e-commerce sites that make up Yotpo’s user base. The takeaways will give you the knowledge and hence the power to fight for survival in the ever competitive e-commerce space.

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The dos and don’ts of hashtags for e-commerce marketing

Hashtags have been getting a lot of attention these days in the land of social media. You might have even seen the recent sketch with Jimmy Fallon and Justin Timberlake which makes light of the overuse and often misuse of hashtags. #omghilarious


If you’re new to social media, you might be asking, what in the world is a hashtag?

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