According to Austin Kleon, “Follow me back?” is the saddest question on the Internet. That question isn’t about building a community, it’s about draining or drowning those around you. The New York Times’ best-selling author and artist believes the real secret to success is learning to shut up and share.
Kleon’s first bestseller, “Steal Like An Artist,” is all about creation and inspiration. “Show Your Work!” is his new guide to getting discovered by leveraging self-discovery over self-promotion. During his SXSW keynote, Kleon encouraged all entrepreneurs to share their way to success. Startups and small businesses tend to only share finished products, not their process. By turning that paradigm around, you can build valuable networks, add greater value to your work, find your true audience and chase the right kind of success.
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