How to use social media advertising to increase traffic

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Social media is a well known source for website traffic, but there are two common problems many businesses face. The first is having a large enough social media audience to engage with. The second is being able to actually reach the social media audience you have through organic posts. Facebook, for example, recently came out … Continue reading

Infographic: How online merchants can take off with Twitter

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Social media marketing has undergone several big changes in 2014. While Facebook is starting to limit organic reach for brand pages, Twitter has embraced e-commerce and SMBs. If you don’t have a dedicated Twitter strategy, now is the time to start. Bigcommerce teamed up with Twitter to surface data-driven best practices that will help you earn your social … Continue reading

Surviving vampires, shutting up and sharing your way to success

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According to Austin Kleon, “Follow me back?” is the saddest question on the Internet. That question isn’t about building a community, it’s about draining or drowning those around you. The New York Times’ best-selling author and artist believes the real secret to success is learning to shut up and share. Kleon’s first bestseller, “Steal Like An … Continue reading