How to create a returns and exchanges policy that sells

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Did you know that having a solid returns and exchanges policy can make or break a sale all on its own?  One of the biggest contributors to a sale is how you deal with a potential buyer’s common questions, especially regarding what you’ll do if they don’t like what they purchased. In a recent survey from comScore and UPS , 63 percent of American consumers check the returns policy before making a purchase and 48 percent would shop more with online retailers that offer hassle-free returns. These policies can have an even greater impact on international consumers, most notably in Germany where 72 percent of consumers would give more business to stores with hassle-free returns.

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Learn how to e-commerce like a pro with free webinars

Did you know that Bigcommerce offers free educational webinars and interactive workshops? Today, a successful e-commerce business owner needs to master much more than just adding products and enabling people to buy them (although that’s still extremely important!). Bigcommerce is committed to doing everything we can to help you succeed in this complex business. To that end, our webinars and workshops cover a wide array of topics, from how to attract people to your store, to what you can do to make it easier to buy, to how to make sure your customers are happy with their shopping experience and spread the word about your store.

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What our clients are saying about our Interactive Workshops

I’ve been telling you all about our Interactive Workshops, how helpful they are for Bigcommerce clients, how you can learn all sorts of awesome stuff to help you sell more, etc. But rather than bragging on the workshops more myself, I thought I’d let some of our clients who have attended do it for me.

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Bigcommerce Webinar: Selling with Pinterest

Free webinar: Selling with Pinterest

Are you using Pinterest for your online store? If not, here’s the kind of customer you’re missing out on: “I’m probably spending more now [thanks to Pinterest]. I tell everyone that Pinterest has changed my life.”

In our free Selling with Pinterest webinar, we’ll teach you how to use this powerful social media tool the right way to increase your sales and revenue.

Date: Thursday, July 25
Time: 2pm U.S. Central Time
Length: 60 minutes

>> Reserve your seat now

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Join our SEO Workshop and learn how to get your online store found

We get a lot of questions from our clients about search engine optimization: what it is, how it works, and why it’s so important for selling online. With all the different rules, many of which change regularly, it can definitely be confusing. So, by very popular demand, Bigcommerce is now offering an introductory SEO Workshop that’s free to all our clients!

This 60-minute interactive session will cover the essential first steps of getting your online store found on Google, Bing and Yahoo. A certified SEO Practitioner will educate you on the most recent tactics and best practices, then show you how they apply specifically to your Bigcommerce store. And since it’s interactive, you’ll get to ask questions and hear from other Bigcommerce store owners.

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How To Use Content For Ecommerce Marketing (Webinar Recap)

The people you draw to your website will be at all stages of the buying process, with some just starting to do research and some ready to buy. Content is a great way to the keep people at earlier stages of the buying process on the site.

In this joint webinar with Hubspot on Wednesday, March 20th, we demonstrated some ways how producing content can lead to increased ecommerce sales.









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Bigcommerce and HubSpot Webinar: Learn how to create content that increases traffic and sales

Content marketing and content strategy are major buzzwords these days, and for good reason — creating great content is one of the best, most cost-effective ways to increase traffic to your online store and lift your conversion rate.

To help you develop and execute your very own content strategy, I’ve teamed up with Sam Mallikarjunan, Head of eCommerce Marketing at HubSpot, to present our latest webinar: How to Use Content for E-commerce Marketing.

Date: Wednesday, March 20
Time: 2pm U.S. Eastern Time
Length: 60 minutes

>> Reserve your seat

We’re taking a two-prong attack by tackling both marketing content (blog and email) and store content (product pages). You’ll learn:

  • How content helps your SEO
  • How to personalize content to make it more effective
  • How to optimize your store’s content to sell more
  • How to identify your best pieces of content, and when to use them

Space is limited, so sign up today! If you can’t make it, you can still reserve a spot to get an on-demand copy of the presentation.









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New & Improved Webinars to Help you Sell More

At the beginning of this year, I took over conducting the webinars for BigCommerce, and split our “Getting Started” into a basic and advanced version. Thanks to our awesome participants and some honest feedback, they’re going to evolve yet again.

Starting the week of July 9th, I’m going to be rolling out a new Getting Started webinar that is just the basics you need to start your store:

  • Logging into your store
  • Adding a few products
  • Setting up your shipping & tax settings
  • Making sure you have a payment gateway

These four, easy steps are the minimum that you need to have a working store on BigCommerce.

From there, all our topics will help you sell more: design, promotions, marketing, etc. So, in addition to having the Getting Started webinar weekly, I’ll also have a more advanced webinar aimed at helping you take advantage of all the amazing features that your BigCommerce store has to offer. The content will differ each week, and range from essential parts of your store (like creating product options & sets), to more “fun” topics like using analytics to understand your customers better (and in return, raise your conversion rate). Our new and improved webinar series is designed with your growth in mind. As your business grows, your needs become more complex and our advanced webinars will introduce you to tools and resources that are already built into the platform.

This week, I will offer our last two sessions of the “Getting Started with BigCommerce” Basic & Advanced webinars, though you still will be able to find them on our knowledge base here. Then, starting on the week of July 9th, the new webinars will be available.

July 10th @ 10a CT: BigCommerce 101: Just the Basics – Register

Learn about the basics of beginning your store on BigCommerce. I will cover the first four steps for you to start selling your products in your BigCommerce store.

July 11th @ 2p CT: jQuery Sliders (nivo, jQuery Panel 2.0, and AD Gallery) – Register

In this webinar, we’ll cover how to install three of the most popular versions of the jQuery sliders available right now in your store. I’ll also cover how to change the pictures from the standard ones in the code that we give you in our support articles to your own pictures. This webinar is designed for more advanced users familiar with HTML, CSS, and some photo-editing software. You certainly don’t have to be a Photoshop expert, but it will make your life easier if you’ve had some experience with some sort of software that will help you edit and resize your pictures.

I hope to see you at these webinars the week of July 9th. Of course, I am always looking for suggestions on what you would like to see in these webinars. Feel free to send them my way via comment, form submission, or tweet.









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