State of the E-Conomy: e-commerce sales up 162% in the last year

Here at Bigcommerce, we obviously believe in the power of online selling. But after taking a deep dive into data from more than 35,000 of our clients, even we were impressed by just how much and how quickly e-commerce is growing.

Here’s a look at what we found, which shows how the rise in e-commerce is impacting the online entrepreneur and consumer buying habits globally.

Overall health in e-commerce

More people are gaining financial independence and starting their own online businesses.

  • Globally, the e-commerce market is up 162% from 2012. We saw a 70% increase in the number of new e-commerce entrants from this time last year (Q1 2012 vs. Q1 2013).
  • Independent online businesses grew their revenues by 17% over last quarter (Q4 2012 to Q1 2013).
  • More people are creating a second source of income by starting their own online stores while working a full or part-time job, a trend known as “moonlighting.” Recent data shows that 49% of our store owners in the U.S. and 48% in Australia are working on their online businesses well into the early morning hours.

Mobile commerce showing huge gains

Mobile commerce is showing huge gains

Click for a closer look

The iPad is the world’s favorite shopping tool. Overall mobile shopping growth is trending to double Y-o-Y growth.

  • iPad mobile shopping sales up 363% with $22M in sales Q1 2013
  • iPhone mobile shopping sales up 377% with $13M in sales Q1 2013
  • Android mobile shopping sales up 345% with $7M in sales Q1 2013

Online consumer spending increasing

Not only are consumers shopping online more frequently, they’re buying more each time they shop. The data shows a steady increase in the average order price (the total price of a one-time online purchase). This may be indicative of a profound rise in online consumer confidence and the availability of items not found in traditional brick-and-mortar stores.

  • Global: The average order price for online shoppers is $116 per order, up 21% from $95 in 2011 and 13.7% from $102 in 2012
  • United Kingdom: $85 is now the average, up 51% from $56 in 2011 (up 23% from 2012)
  • Australia: $143, a 20% jump from $118 in 2011 (up 9.2% from 2012)
  • United States: $105, an 8% increase from 2011 (up 5% from 2012)

APAC leads emerging markets in e-commerce growth

Japan, China among top markets riding the e-commerce wave. Fastest-growing markets by number of new online stores created show significant year-over-year gains.

  • Japan: 109% Y-o-Y growth
  • China: 80% Y-o-Y growth
  • New Zealand: 69.9% Y-o-Y  growth
  • United Arab Emirates: 63% Y-o-Y  growth

Stay tuned for more great e-commerce data from Bigcommerce clients. We’ll be looking at a range of trends and numbers that show just how big online selling is getting.

Have you seen BIG growth in your online business? Tell us about it in the comments section. We’d love to hear from you.









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Jessica Malnik

Jessica Malnik is the Social Media Specialist at Bigcommerce. She can be found actively growing and engaging all the social media channels, including Facebook, Twitter and the community forum.