What Influences a Purchase Decision [Infographic]

For our shiny new infographic, we looked at a range of e-commerce studies to pinpoint exactly what consumers value when shopping online.

We cover the top 10 factors influencing a purchasing decision, the most important store features, the impact of social media on shopping and more. By focusing on the right areas of your business and your store, you can make it more consumer-friendly, meaning you’ll sell more. Which is what Bigcommerce is all about.

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David Callaway

David Callaway is the Bigcommerce Brand Champion. He is the bearer of good news, sharer of e-commerce wisdom and digital high-fiver of Bigcommerce clients. He is also very tall. You can follow him on Google+.

  • David Callaway

    No problem! In-store and store pickup both mean allowing customers to buy online, then go to their local store to actually pick up their purchase so they get it quicker (we need to delete one of those terms). Pre-store decisions are knowing what you want to buy before you go to the store, in-store decisions means people are waiting until they’re in the store to decide. Big-ticket means expensive.

  • Tien Nguyen Van

    Dear David,

    Thank you very much about the talent infographic.

    I just don’t know clearly meaning of “in-store pickup, “store pickup”, “pre-store decisions”, “in-store decision”, “big-ticket” (I am so sorry, I am a Vietnamese, not familiar with shopping words).


  • Wes

    Amazing infographic. I know how much work goes into putting these together so I really appreciate it.

  • http://ecommerce.tecla.it Alessandro

    Why price is considered a “store feature” rather than a factor influencing purchase?
    Actually, the distinction between the two sets of factors is unclear to me.
    Also, “online purchase” as a “store feature” is somewhat vague…

  • Jessica Malnik

    Hi Alastair, it’s referring to the same thing.

  • http://www.visualimpactwebdesign.com.au/ Alastair Coleman

    What is the difference between “In-Store Pickup” and “Store Pickup” ?
    Is this a mistake?

  • http://www.teasastipss.blogspot.com Teasastips

    Great infographic! I’ve read and seen many infographics, but this one is easy to read and follow. Not surprised as well customer reviews are at the top.

  • http://www.labelvalue.com Sheena White

    Great job on this infographic!! Shared it with our FB & Twitter followers. Thanks!!

  • Julia Kobzareva

    This form of information presentation is perfectly perceived by audiles. Thanks for the perfect work!

  • Ryan

    Infographic is my favor way to send message across to audiences while keep them focused. Good work!

  • Bjorn

    57% less likely to purchase products made in China? “Ask a silly question and you’ll get a silly answer”. You can’t ask people if the label matter, of course they want to be seen as good citizens and says that it matters. The truth is that price matters and we all know most stuff is made in China. Any form of statistics based on such questions will be plain wrong.

  • http://topersphotos.com toper

    awesome presentation!

  • http://www.bfs-usa.com Francoise Luca

    Nice job on the infographic.

  • http://www.ydeveloper.com/e-smart-ecommerce-suite.html eCommerce Expert

    Appreciate this post & good info graphics.

  • Ron

    Good info, but often people will tend to say one thing but actually do another.

    For example, they tend to go straight for the lowest prices no matter where the item is made. The majority may also say they choose to purchase USA made products but when it’s time to lay the money on the line they will almost always choose china made products if they think they are saving a few cents.

    In general, the majority go straight for the cheapest price as long as they are confident in the reputation of the store they are purchasing from. See this time and time again.

  • Harsh Vardhan

    Nice image to learn good things regarding eCommerce. I would also like to save it. Great infographic!!

  • Mike Alvarez

    This is awesome. I am saving this for client presentations. Will put miles on this infographic for sure! ;)

  • http://www.yotpo.com Justin Butlion

    Thanks for a great infographic David. I was not surprised to see customer reviews towards the top of the list:)